For starters, forget about everything you think is true.
The days of printing a Slim Jim, putting in the hands of a salesforce and waiting for the scripts to roll in are over. The new normal in healthcare is change—whether it’s the role of physicians, the increasing sophistication of today’s patient or the power that payors can exert on a new product’s accessibility and affordability.
Successful pharma marketers understand the new dynamic and adjust their strategies and tactics accordingly.
Sometimes that means recognizing when a formerly reachable, helpful audience is now aloof or irrelevant to a product’s success.
Understanding a product’s therapeutic profile, cost, and competitors in context helps us create ongoing, meaningful dialogues with a range of constituents—without squandering resources on unproductive pathways.
Like what you see? Contact us.