For starters, forget about everything you think is true.
The days of printing a Slim Jim, putting in the hands of a salesforce and waiting for the scripts to roll in are over. The new normal in healthcare is change—whether it’s the role of physicians, the increasing sophistication of today’s patient or the power that payors can exert on a new product’s accessibility and affordability.
Successful pharma marketers understand the new dynamic and adjust their strategies and tactics accordingly.
Sometimes that means recognizing when a formerly reachable, helpful audience is now aloof or irrelevant to a product’s success.
Understanding a product’s therapeutic profile, cost, and competitors in context helps us create ongoing, meaningful dialogues with a range of constituents—without squandering resources on unproductive pathways.
Like what you see? Contact us.
Antara
Our pharmaceutical advertising work for Antara. How [...]
Bethesda Hospital
Our healthcare advertising work for Bethesda Hospital. [...]
Bimatoprost
Our pharmaceutical advertising work for Bimatoprost. [...]
BioStem Technologies
Our life sciences advertising work for BioStem Technologies. [...]
Boca Raton Community Hospital
Our healthcare advertising work for Boca Raton Community Hospital. [...]
CAE Healthcare
Our healthcare advertising work for CAE Healthcare. [...]
Duloxetine
Our pharmaceutical advertising work for Duloxetine. [...]
FeRiva
Our pharmaceutical advertising work for FeRiva. [...]
Gavilyte
Our pharmaceutical advertising work for Gavilyte. [...]
Imatinib
Our pharmaceutical advertising work for Imatinib. [...]
InspiraChamber
Our pharmaceutical advertising work for InspiraChamber. [...]
Interim Healthcare
Our healthcare advertising work for Interim Healthcare. [...]
IVAX
Our pharmaceutical advertising work for IVAX. [...]
Leadiant Biosciences
[...]
Methergine
Our pharmaceutical advertising work for Methergine. [...]
Methylphenidate
Our pharmaceutical advertising work for Methylphenidate. [...]
Pediatric Associates
Our healthcare advertising work for Pediatric Associates [...]
Prenate
Our pharmaceutical advertising work for Prenate. [...]
REMFresh
Our pharmaceutical advertising work for REMfresh. [...]
Solosec
Our pharmaceutical advertising work for Solosec. [...]
Suprax
Our pharmaceutical advertising work for Suprax. [...]