Our pharmaceutical advertising work for Duloxetine.
“Branded generic” isn’t an oxymoron. We see branded generics as an area of the pharma space where advertising can make a real difference in a provider’s choice of treatment. With a range of dosages extending beyond other generics with the same molecule, Duloxetine presented an opportunity for us to use visuals that supported its central value proposition in a memorable way. We created a mini-site and targeted e-blast campaign to achieve maximum impact with a smaller budget.