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Project Description
Our pharmaceutical advertising work for REMfresh.
While melatonin-containing products are commonly sold as generic supplements, REMFresh stood out from the market with its unique time-released formula. To highlight the efficacy of this over-the-counter product and capture market share, we developed product packaging, a website, and instructional materials for patients inclusive of a coupon.
We also ran a Google Ads campaign to capture consumer clicks and generate awareness. Visuals were designed to evoke a feeling of wakefulness, like sunshine through a window after a long, satisfying night of sleep.
