Skip to content
Project Description
Our healthcare advertising work for Boca Raton Community Hospital.
In addition to a broad rebranding effort on behalf of the hospital, bfw also created an integrated campaign to promote the hospital’s newly-completed heart program. Getting a fully staffed and staged heart program off the ground is no mean feat from a cost and scale perspective—which is why so few new programs are launched.
From television and radio programming to a complete print and digital campaign, we put the new program front and center in the community for more than a year, hitting every admission and census metric thrown our way.
