Project Description

Our pharmaceutical advertising work for Prenate.

To differentiate Prenate from a crowded prenatal vitamin market, we emphasized its small size in contrast to competitors using eye-catching visuals. We also created patient support materials with an element of fun and interactivity to help women comply with their prenatal vitamin regimen.  We adopted a simple but effective creative strategy where different patient profiles would be represented by a unique illustrated avatar.

These educational pieces were designed to help women better understand the nutritional profile of Prenate and how it could contribute not only a healthy pregnancy, but a healthy life—every step of the way.

  • avion pharmaceuticals prenate banner
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