Skip to content
Project Description
Our pharmaceutical advertising work for Gavilyte.
The colonoscopy preparation process is something that fills many people with dread, especially when patients whisper about “the drink.” When we were given the opportunity to work on Gavilyte, a product that makes the process just a bit more bearable, we were thrilled. From product packaging capturing flavor options,
to print advertising highlighting the smaller amount of solution needed, to patient support materials designed to guide patients through the colonoscopy prep process, our pieces were designed to highlight the positives of the formulation.
