Project Description

Our pharmaceutical advertising work for Bimatoprost.

Bimatoprost is a branded generic with a different concentration of medication than other formulations with the same molecule. This eyedrop medication presented an opportunity for bfw to create vibrant visuals and play with the idea of focus to illustrate its therapeutic indication.

Working with a smaller budget, we were able to provide the client with a mini-site and e-blast campaign to drive prescriptions, as well as product packaging design services.

bimatoprost ophthalmic solution eye drops
close up of a women's eye

bimatoprost mobile responsive website

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