Our pharmaceutical advertising work for Antara.
How do you differentiate a drug from its competition when the dose form and patient support system—the molecule—are novel? Especially if the molecule is close to being a household name? With compelling visuals and copy, of course. Our work with Antara highlighted the uniqueness of this capsule-dosed fenofibrate and its available patient support program, conveying the potential impact of these characteristics on patient compliance.
Our one-sheeters, e-blasts, and website copy included messaging about efficacy and co-pay savings as well. Provider awareness efforts extended into digital mediums, with banners placed on Healio targeting cardiologists and weekly MDIQ quizzes crafted to test provider knowledge of treatment guidelines and available medication choices for Antara’s therapeutic indication.