Our pharmaceutical advertising work for Imatinib.

Like branded drugs, generics benefit from a focused and polished approach to advertising. Apotex chose bfw to create a range of supporting materials for their Imatinib launch that adhered to their corporate branding. Highlighting the affordability of this generic alternative to an expensive chemotherapy drug, we designed a co-pay card campaign and reminder materials to empower healthcare providers to help their patients save on their prescription.