Yesterday we checked out the new production studio at The Balancing Act, a morning show on Lifetime. We were there to film a segment about jobs in the healthcare industry for our client Interim HealthCare, the nation’s largest provider of home healthcare and medical staffing.

Interim’s CEO, Kathleen Gilmartin, is an absolute natural in front of the camera – to the point where one of the hosts actually high fived her after the producer called, “Cut!” Lucky for us she’s got a great gig going on at Interim, because I think they were ready to sign her up.

Registered Nurse Janet Kondziela made her television debut in front of the cameras, and also knocked it out of the park. We wrapped the shoot in record time and look forward to seeing the final product air on The Balancing Act on Lifetime this fall.


Kat Davis is Senior Copywriter at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.