We recently developed a new television commercial for client Interim HealthCare. The oldest home healthcare and medical staffing company in the country, Interim faces a unique challenge shared by many franchise businesses – how to maintain a strong, national brand while staying relevant locally. With more than 300 offices nationwide, branding has to be both widespread and personal at the same time.

The solution? A strong cable buy that allows us to tag one, national commercial with local contact information. This allows the offices to break through the clutter of typical local commercials with a great looking ad that delivers.

Check out Interim’s newest commercial featuring their newly developed brand thought – When it matters most, count on us.

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Kat Davis is Senior Copywriter at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit www.gobfw.com on the web.

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