bfw Advertising recently began working with CAE Healthcare, a medical simulation company that designs and builds some of the most advanced patient and surgical simulators in the world. In fact, their HPS simulator (meet one here) is so advanced, it actually breathes.

bfw was tasked with creating a campaign for the new HPS product, including print ads, eblasts, DMs, a demo video and a minisite. Just four weeks after launch of the minisite, the client was enjoying numerous demo video plays and downloads of the product brochure, a featured article and a white paper.

We are proud to announce that the HPS campaign recently won a Gold Award for Total Ad Campaign without TV in the 30th Annual Healthcare Advertising Awards. With more than 4,000 entries, this national competition is the oldest and largest healthcare awards competition in the United States.

CAE Healthcare brings simulators to life. At bfw, we like to think we bring life to brands for our clients every day. Sounds like a perfect match if you ask us.

bfw life sciences logo

CAE Healthcare Logo


Kat Davis is Senior Copywriter at bfw Advertising+Interactive in Boca Raton, Florida. bfw is a tight knit collection of writers, artists, designers, technologists and thinkers who share a common passion for doing great work that makes things happen.  For more information call (561) 962-3300 or visit