Life Sciences is one of the most sophisticated, regulated— and bifurcated—industries in the world. Promoting effectively in this environment requires experience, expertise—and imagination. It requires a specialist. Unfortunately, that specialization often translates into a predictably oversized—and expensive—relationship with a big New York agency, when all your brand budget allows is a boutique. Which is the thinking behind bfw LifeSciences—to deliver the experience and capabilities of a big med ad firm in a smaller, more nimble package.